Using the brand

The Olympic and Paralympic brands are incredibly powerful. They evoke the emotion, excitement and values of the Games.

The London 2012 brand is fundamental to the Games. It is how we identify the Games, how we communicate our ambition, and how we drive excitement and enthusiasm for the Games.

The London 2012 brand is also vital to the funding of the Games and is the London 2012 Organising Committee's most valuable asset. To ensure we maintain both the emotional and commercial value of the brand, we need to carefully control its use and prevent its unauthorised exploitation.

However, the value of the brand can also be enhanced by enabling appropriate access to it. We are therefore allowing wide use of our brand by schools who join our Get Set network, by community groups that are running Inspire projects, and also through initiatives such as London 2012 Open Weekend.

You can help support London 2012 by understanding and respecting the need to protect the brand, and by not using our brand or otherwise creating an association with the Games unless you are entitled to do so.

Brand protection information

Our frequently asked questions provide an overview of why we must protect the brand, what our legal rights are, and what you may and may not do in relation to our brand.

We have also produced a number of documents that provide further guidance – see the 'documents' tab on the right.

See also